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Keywords: Value co-creation
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Journal Articles
Journal:
Digital Library Perspectives
Digital Library Perspectives (2020) 36 (3): 219–229.
Published: 05 June 2020
...Yasir Rashid; Anisha Tanveer; Zeeshan Shaukat; Imran Sadiq Purpose This paper aims to highlight four features of value co-creation among actors in a business-to-business environment. Service-dominant (S-D) logic of marketing is used as a theoretical lens to view at the process of value co-creation...
