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Keywords: Web visibility
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Journal Articles
Search engine visibility of university AI content: an analysis of thirty institutions from three countries
Available to Purchase
Journal:
Digital Library Perspectives
Digital Library Perspectives (2026) 42 (1): 100–118.
Published: 27 November 2025
... strategies of these academic institutions. Design/methodology/approach To carry out this task, the first step was to determine the web visibility of the universities studied using SEMrush for the terms Artificial Intelligence/Generative Artificial Intelligence, OpenAI, ChatGPT/ GPT . This quantitative...
