Crisis Management in the Tourism Industry: Beating the Odds?

The tourism industry is as vulnerable as any to natural hazards – perhaps more so, since so much recreation occurs in areas like sea shores or mountains which can hit hard when disaster occurs. But the industry has been seen as reactive rather than proactive in dealing with these issues. This collection of papers may begin to change that approach.

The authors in the compendium look at preparation and recovery, including post‐disaster marketing plans, terrorism, sustainability, and other disaster planning and management areas familiar to hazards professionals, but which here are placed in a tourism context.