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Australian newspapers, like those in other first‐world countries, valorise fire‐fighters through images more typically associated with heroic blue‐collar “battlers”: sweat, ash, uniforms and firestorms, punctuated with tales of heroic deeds and personal sacrifice. Yet increasingly, much of the work of fire‐fighters is associated with the grunt of “clean work” – report writing, community engagement, prevention and recovery activities, and so on. This paper considers the changing nature of career fire‐fighters' work in one fire‐fighting organisation in Australia, and the rising importance of “clean” white‐collar work to emergency management.

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