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Keywords: Advertising effectiveness
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Journal Articles
Journal:
Disaster Prevention and Management
Disaster Prevention and Management: An International Journal (2000) 9 (5): 352–360.
Published: 01 December 2000
... the rest of the sample, contradicting previous findings in the general (non‐disaster) charity fund‐raising area. © MCB UP Limited 2000 Fund‐raising Disaster recovery Charities Advertising effectiveness Disasters are an integral part of life, and their incidence is increasing (IFRCRCS...
