...Long Yin; Lin Wang; Lifang Huang; Jinxiu Wang; Hui Xu; Milan Deng Purpose The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe. Design/methodology/approach Through a theoretical analysis...

...Rodrigo Uribe; Pedro Hidalgo; Carolina Martinez Purpose – The purpose of this paper are to determine: how disasters are used as a theme in advertising; how the public evaluates different ways of using disasters in advertising; what dimensions directly affect these evaluations; and what aspects...