... gathered relevant theory and examples from the real business world to suggest integration of public relations with marketing tools with strategic management coupled with generating trust. Practical implications Symmetrical communications and realising appropriate timing are important to achieve...

.... © MCB UP Limited 1995 Crisis management Disaster management Disasters Strategic management Heavy damage to structures occurred up to 70 kilometres from Awaji Island, including much of the urban area around the city of Kobe (some 24 kilometres or 15 miles from the epicentre...

... of our modern, dangerous era. Acknowledging our role, as managers in organizations, as crisis creators is a necessary first step if we are to create an effective general managerial response aimed at crisis avoidance. The impact of strategic management theory and practice as a crisis‐manager...