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Volume 1, Issue 4
1 August 1999
This article was originally published in
Info
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Research Article| August 01 1999

The German cellular market: a case of involuntary competition?

Philipp M. Nattermann
Philipp M. Nattermann
McKinsey & Company, Inc, 55 East 52nd Street, New York, NY 10055‐0183, USA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1465-9840
Print ISSN: 1463-6697
© MCB UP Limited
1999
Info (1999) 1 (4): 355–365.
https://doi.org/10.1108/14636699910801124

Examines empirical evidence of firm behaviour over time in Germany’s cellular market. Shows operators concentrated initially on product characteristics competition, to avoid price competition. Posits decreasing degrees of product differentiation, not increasing operator numbers, was the chief cause of price decline.

Keywords: Cellular communications, Competitive strategy, Germany
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© MCB UP Limited
1999
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