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Purpose

This paper aims to examine the aspiration to world-class broadband in a number of countries.

Design/methodology/approach

This study includes a review of the various approaches taken by countries, consultants and intergovernmental organisations.

Findings

The term “world class” is used relatively vaguely, without any significant link to long-term improvements in national performance, rather to an aspiration to being close to the leaders.

Research limitations/implications

The use of benchmarking in lobbying needs further study, as does the quality of lobbying.

Practical implications

Governments need to make explicit their policy aims in addition to any world-class headline and need to aim for design improvement in their governance systems.

Originality/value

This is the first review of benchmarking of broadband at the national level.

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