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Volume 3, Issue 6
1 December 2001
This article was originally published in
Info
Info Cover Image for Volume 3, Issue 6
Conceptual Paper| December 01 2001

Strategic implications of “get serious” online technologies Available to Purchase

Stephen Pumphrey
Stephen Pumphrey
Business Consultant with etc, 24 Chiswell Street, London EC1Y 4TY, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1465-9840
Print ISSN: 1463-6697
© MCB UP Limited
2001
Info (2001) 3 (6): 499–519.
https://doi.org/10.1108/14636690110422276

Illuminates a selection of technologies that will enhance the interactions between companies and consumers, revealing some strategic ramifications of these developments across a range of sectors. Concludes that strategists should exploit the emerging business environment driven by technologies that enhance the online experience for customers and other stakeholders.

Keywords:
Technology, Business planning, Consumers
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© MCB UP Limited
2001
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