Transparency on the Net: functions and deficiencies of Internet search engines

Search engines exist to help sort through all the information available on the Internet, but have thus fair failed to shoulder any responsibility for the content which appears on the pages they present in their indexes. Search engines lack any transparency to clarify how results were found, and how they are connected to the search terms. Thus, problems arise in connection with the protection of minors – namely, that minors have access, intentional or unwitting, to content which may be harmful to them. The findings of this study point to the need for a better framework for the protection of children. This framework should include codes of conduct for search engines, more accurate labeling of Web site data, and the outlawing of search engine manipulation. This study is intended as a first step in making the public aware of the problem of protecting children on the Internet.