...Mehdi Hussain; Qudsia Begum; Muhammad Sabbir Rahman; Ahmed Imran Purpose Drawing on the adapted unified theory of acceptance and use of technology (UTAUT2) framework in the bottom of pyramid (BoP) context, this paper examines the number of causal recipes that foster m-health adoption...

... Bottom of pyramid Internet literacy Consumers’ adoption behavior toward a particular object has always been a prevalent marketing topic, extensively explored and studied over the last decades such as most of contemporary marketing-related textbook cannot be completed without a chapter dedicated...