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Keywords: Perceived cost
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Journal Articles
Application of SEM and fsQCA to predict m-health adoption in the BoP market
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Digital Policy, Regulation and Governance (2023) 25 (6): 545–567.
Published: 14 August 2023
... influence (SI), facilitating conditions, perceived cost (PC) and technology anxiety (TA) significantly influence the behavioural intention of BoP markets, hedonic motivation is the non-significant predictor. The fsQCA revealed that the two necessary conditions, PC and SI, can be combined with TA to increase...
