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Keywords: Switching costs
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Journal Articles
An analysis of switching behavior in the Thai cellular market
Available to Purchase
Info (2011) 13 (4): 61–74.
Published: 28 June 2011
..., central region, and southern region, are significant in explaining the switching behavior of Thai mobile subscribers. They also indicate that the mobile operators' customers are confronted with different switching costs. The subscribers of the largest mobile operator have the highest switching costs...
