...Nidhi Yadav; Meenakshi N.; Parthasarathi Banerjee Purpose This paper aims to explore the governance of external entities that lie outside the boundaries of digital platform firms by using the theoretical lens of the transaction cost theory (TCT). TCT offers alternative modes of governance...

... and/or social networks. Improving information management through mobile phones directly or indirectly contributes to the economic empowerment of the trader. Research limitations/implications The paper proposes a conceptual framework that extends the transaction cost theory to consider transaction...