...Mohsin Khan; Mylavaram Chandra Shekar Purpose The purpose of this paper is to explore the role and effect of disclaimer dimensions in digital communication specifically in enhancing user engagement, perceived credibility and fostering innovation in digital communication. The study is motivated...

... – Multiple case study analysis of three Living Lab cases in which field trials were organized. Findings – Based on academic literature on field trials, user engagement and the technology acceptance model, the authors argue that several factors play a role in the participation of users in field trials...