The development of the LAMP (Library Automation and Management Program) software for use in developing countries and its marketing in Pakistan

The paper describes the features of an integrated library software developed in Pakistan under a project funded by the Netherlands. The software, called LAMP, has been developed to cater to library automation needs of developing countries and is based on CDS/ISIS. This paper gives some suggestions to develop a marketing plan for LAMP. It analyses the market situation, divides market into segments, presents SWOT analysis (strengths, weaknesses, opportunities, threats), and suggests a market mix (product, price, place and promotion) for marketing of the software in Pakistan as well as in other developing countries.