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Successful implementation of an automation project depends not only on proper execution by the library or information centre involved, but also on the commitment and on‐going support from the vendor or agent of the automated library system. This factor is often overlooked whenever there are discussions on the low level of application of information technology in developing countries. It is often wrongly assumed that the services and products of the library system vendors are available to library and information centres in this region. To this end, a survey was undertaken of the current status of marketing activities in Nigeria, of library system vendors, their attitude and commitment to the Nigerian market, their prerequisites for marketing in Nigeria, and projections of their marketing activities for the future; so that decisions could be made on the likely directions of library automation investments and developments in Nigeria. The work was carried out in 1988 when the author was a United Nations University Fellow at Trinity College Dublin.

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