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Keywords: Clickbait
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Journal Articles
Journal:
Data Technologies and Applications
Data Technologies and Applications (2024) 58 (2): 243–266.
Published: 29 August 2023
...Hei-Chia Wang; Martinus Maslim; Hung-Yu Liu Purpose A clickbait is a deceptive headline designed to boost ad revenue without presenting closely relevant content. There are numerous negative repercussions of clickbait, such as causing viewers to feel tricked and unhappy, causing long-term confusion...
