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Keywords: Customer decision making
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Journal Articles
Journal:
Data Technologies and Applications
Data Technologies and Applications (2021) 55 (5): 810–840.
Published: 16 July 2021
... Online channels Customer decision making eWom, electronic word of mouth communication, is defined as a positive or negative comment made by customers about a product or service offered to a large number of people over the internet. With the rise of media channels in recent years, eWom started...
