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Keywords: Customer relationship management
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Journal Articles
Journal:
Data Technologies and Applications
Program (2014) 48 (4): 370–382.
Published: 27 August 2014
... to strengthen customer churn analysis and customer relationship management (CRM) for DLs. Research limitations/implications – The studied samples are mainly based on customers from one digital library and some hypotheses have not been strictly proven due to the absence of relevant empirical researches...
