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Keywords: Destination image
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Journal Articles
Journal:
Data Technologies and Applications
Data Technologies and Applications (2024) 58 (4): 669–690.
Published: 20 March 2024
... and attracting and retaining tourists. This research employs Hofstede's cultural dimensions theory to analyse the variations in destination image perceptions of Chinese-speaking and English-speaking tourists to Xiamen, a prominent tourist attraction in China. Design/methodology/approach The evaluation...
