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Keywords: EWom
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Journal Articles
Journal:
Data Technologies and Applications
Data Technologies and Applications (2021) 55 (5): 810–840.
Published: 16 July 2021
...Merve Albayrak; Cemil Ceylan Purpose The aim of this research is to combine and synthesize the findings of previous studies search for the effects of eWom on purchase intention by meta-analysis. Design/methodology/approach The paper shows a meta-analysis process step by step. Within the scope...
