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Keywords: Heterogeneity
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Journal Articles
Journal:
Data Technologies and Applications
Data Technologies and Applications (2023) 57 (4): 537–561.
Published: 28 February 2023
... Cultural differences Heterogeneity Proposed by Davis (1989) , the technology acceptance model (TAM) is widely used in the field of social science research. This model is used to study the influence of technology factors on users' internal beliefs. The main constructs of TAM are PEOU, PU, attitude...
