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Keywords: Kansei engineering
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Journal Articles
Applying big data analytics to support Kansei engineering for hotel service development
Available to Purchase
Journal:
Data Technologies and Applications
Data Technologies and Applications (2019) 53 (1): 33–57.
Published: 06 February 2019
... guidelines for hotel service development by applying a service development approach integrating Kansei engineering and text mining. Design/methodology/approach The online reviews represent the voice of customers regarding the products and services. Consumers’ online comments might become a key factor...
