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Keywords: Mobile taxi booking apps
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Journal Articles
Structural equation modeling and artificial neural networks approach to predict continued use of mobile taxi booking apps: the mediating role of hedonic motivation
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Journal:
Data Technologies and Applications
Data Technologies and Applications (2021) 55 (3): 372–399.
Published: 15 December 2020
...Abdul Waheed Siyal; Hongzhuan Chen; Gang Chen; Muhammad Mujahid Memon; Zainab Binte Purpose Mobile taxi booking apps (MTB) have revolutionalized the transportation industry. As taxis can be hired via smartphones, irrespective of any time or place, the business platform for taxi service has...
