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Keywords: Network externality
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Journal Articles
Journal:
Data Technologies and Applications
Program (2015) 49 (3): 289–304.
Published: 06 July 2015
...Tao Zhou Purpose – The purpose of this paper is to examine the effect of network externality on users’ continuance of mobile social network sites (SNS). Design/methodology/approach – Based on the 230 valid responses collected from a survey, structural equation modeling was employed...
