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Keywords: Online advertising
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Journal Articles
Journal:
Data Technologies and Applications
Data Technologies and Applications (2021) 55 (2): 216–232.
Published: 17 November 2020
...Deepti Sisodia; Dilip Singh Sisodia Purpose Analysis of the publisher's behavior plays a vital role in identifying fraudulent publishers in the pay-per-click model of online advertising. However, the vast amount of raw user click data with missing values pose a challenge in analyzing the conduct...
