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Keywords: Sales forecast
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Journal Articles
M-GAN-XGBOOST model for sales prediction and precision marketing strategy making of each product in online stores
Available to Purchase
Journal:
Data Technologies and Applications
Data Technologies and Applications (2021) 55 (5): 749–770.
Published: 19 May 2021
...., 2017) and digital sales resources deployment (Lopez-Fernandez and Perrigot, 2018) in the digital marketing. The core of sales forecasting is to estimate and judge the unknown market. Based on the forecasted product sales, merchants can accurately grasp the direction of the market, make timely response...
