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Keywords: TAM
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Journal Articles
Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games
Available to PurchaseAmir Zaib Abbasi, Umair Rehman, Muhammad Shahzeb Fayyaz, Ding Hooi Ting, Muhammad Umair Shah, Ramsha Fatima
Journal:
Data Technologies and Applications
Data Technologies and Applications (2022) 56 (2): 223–246.
Published: 21 September 2021
... (MOBA) games. The purpose of this research is to investigate the factors that lead to the consumption of MOBA games. Three factors, imaginal, emotional and sensory experiences, are investigated through an integration of the hedonic consumption model, Technology Acceptance Model (TAM) and Uses...
Journal Articles
M-banking barriers in Pakistan: a customer perspective of adoption and continuity intention
Available to Purchase
Journal:
Data Technologies and Applications
Data Technologies and Applications (2019) 53 (1): 58–84.
Published: 07 February 2019
... 27 08 2018 17 10 2018 31 10 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Pakistan Barriers SEM TAM Awareness M-banking Mobile banking (M-banking) has revolutionalised the overall banking industry, as most...
