...Heetae Kim; Kyu Ha Choi; Ki Joon Kim; Eunil Park Purpose The purpose of this paper is to identify the motivational factors that help shape user perceptions of and attitudes toward car-sharing services and develop a research model that integrates these factors with the technology acceptance model...

..., this study uses structural equation modeling and confirmatory factor analysis. Findings The results indicated that perceived usefulness was the most crucial factor determining the users’ IU for TA robots. In addition, the relationships of the original technology acceptance model were confirmed. The study...