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Keywords: UTAUT
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Journal Articles
Structural equation modeling and artificial neural networks approach to predict continued use of mobile taxi booking apps: the mediating role of hedonic motivation
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Journal:
Data Technologies and Applications
Data Technologies and Applications (2021) 55 (3): 372–399.
Published: 15 December 2020
... of MTB. To achieve the purpose, the unified theory of acceptance and use of technology (UTAUT) was extended with mediation effects of hedonic motivation. Design/methodology/approach The data were collected from existing users of MTB and analyzed through structural equation modeling and revalidated...
