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Keywords: Usage intention
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Journal Articles
Journal:
Data Technologies and Applications
Program (2017) 51 (1): 2–16.
Published: 03 April 2017
... could examine consumer’s adoption of other mediums, such as cutting-edge information technologies. Practical implications The results suggest that marketers should consider altering their methods of promoting e-books to attract consumers and further affect their usage intention. Originality/value...
