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Keywords: Customer experiences in the metaverse
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Journal Articles
Journal:
Digital Transformation and Society
Digital Transformation and Society (2025) 4 (3): 312–328.
Published: 21 May 2025
...R Naveen Kumar; M Janani; V Ramadevi; R Pavithra Purpose This study explores how design, technology and social–psychological factors shape customer experiences in the metaverse, with a focus on the fashion industry in Karnataka, India. It aims to understand how appealing visuals, seamless...
