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Keywords: Individual broadcasting platforms
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Journal Articles
Journal:
Digital Transformation and Society
Digital Transformation and Society (2025) 4 (2): 196–211.
Published: 25 October 2024
...(Muk-bang) Broadcast jockeys (BJs) Individual broadcasting platforms Long tail theory Parasocial relationships Social identity theory AfreecaTV Twitch Television industry Retail industry © Ho-Chang Chae 2024 Ho-Chang Chae Published in Digital Transformation and Society...
