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Keywords: Metaverse engagement
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Journal Articles
Journal:
Digital Transformation and Society
Digital Transformation and Society (2025) 4 (3): 312–328.
Published: 21 May 2025
..., and purchase intent. H3. Social factors positively impact customer experience. Psychological influences significantly affect metaverse engagement. Users seek enjoyment and a sense of achievement, which motivates them to continue participating in virtual experiences. Consumers are drawn...
