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Keywords: Parasocial relationships
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Journal Articles
Journal:
Digital Transformation and Society
Digital Transformation and Society (2025) 4 (2): 196–211.
Published: 25 October 2024
... such as the long tail theory, which illuminates the success of niche markets; parasocial relationship theory, which sheds light on viewers' bonds with streamers and social identity theory, which explains audience loyalty. We also forecast the implications of these streaming trends on the television, retail...
