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The recent attention to purchasing decisions in a variety of commercial and government contexts has grown much faster than detailed understanding of how sourcing decisions are made and their implications for organisations. This paper provides an overview of empirical research into sourcing decisions made in UK and Swiss organisations and will be of international interest to practitioners and academics in both purchasing and marketing. The research demonstrates in both countries that sourcing decisions are highly contingent situations and the variable is policy.
© MCB UP Limited
2001
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