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Purpose
The purpose of this paper is to describe a toolkit to examine the wording and sentence structure in each item of multi-item measures to avoid pitfalls and flaws in questionnaire surveys.
Design/methodology/approach
Based on hands-on scholarly experiences, the toolkit is designed to examine the wording and sentence structure of multi-item measures.
Findings
The results show a compilation of conceivable pitfalls and flaws in the items of multi-item measures.
Research limitations/implications
This research offers scholars insights to enhance the wording and sentence structure in research surveys.
Practical implications
The findings offer a practitioner-oriented hands-on approach to examine measures in business surveys.
Originality/value
This paper contributes to a foundation to avoid pitfalls and flaws in validity and reliability of multi-item measures.
© Emerald Publishing Limited
2018
Emerald Publishing Limited
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