European business education: qu′est‐ce que c′est

Proposes to improve understanding about university life and work. Stresses the importance of a productive relationship between education and commerce but questions the perceptions that commerce may have about business education. Portrays the reality of university life and its pressures, and submits that the drive for productivity and efficiency is just the same. Explores the nature of the interdisciplinary knowledge‐base of business education in a pan‐European context, and how the product is developed and the way new courses are structured. Shows how and where new knowledge is generated which provides the momentum for business practices to change.