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This paper considers two important aspects of joint venture (JV) activity between Western firms and local partner firms in Turkey. First, the strategic motivation for JV formation is investigated for a sample of Western partner firms. The relative importance of a set of strategic motives is identified and discussed with respect to the nationality of foreign partner. Second, the paper considers partner selection criteria for the sample using a typology that distinguishes between partner‐related and task‐related selection criteria and also examines the relationship between the relative importance of selection criteria and the nationality of foreign partner.

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