Globalisation or Europeanisation of business activity? Exploring the critical issues Available to Purchase

Many debates have taken place on the question of globalisation. Critics have suggested that most of the changes in the market place are a regionalisation phenomena or indeed a Europeanisation issue rather than cases of globalisation. This article attempts to see whether this situation is truly apparent by tracing back the many definitions and approaches to globalisation and its impact on the business organisation. It also contrasts the cases for Europeanisation in terms of business activity as well as the concept of regionalisation. The paper further explores the key theoretical debates and suggests which of these is likely to be more appropriate in view of the increased globalisation likely to take place in the future.