In this post‐industrial Information Age, knowledge is the “name of the game.” Data are collected, massaged into information, which when properly analyzed with other information, can be created into knowledge. Thus, during the twenty‐first century, terms such as knowledge worker, knowledge management, and knowledge economies are becoming more common. Capitalizing on Knowledge focuses upon how organizations and their leaders can make the most of the knowledge they accumlulate.
This pragmatic treatise describes how to build upon human intellectual capital, particularly from the viewpoint of electronic and knowledge commerce. These are the frontiers of today’s global marketplace. While e‐business gives us new access, exchange, and sales opportunities relative to information, k‐business turns knowledge assets within a system into products, services, and profits.
Auhor David Skyrme is an experienced knowlege management consultant and author, well known for several other works on this topic by the same publisher, such as Knowledge Networking: Creating the Collaborative Enterprise. The nine chapters in his latest text begins with an initial overview of both electronic and knowledge business, and then moves into Internet marketing and commercial models. The content continues counsel on the packaging and production of knowledge; using the Internet for more effective promotion; and provides a series of precepts. These counsels start wih consideration of customer, competitors, and company relative to product, price, promotion, and place. The final ten Ps offer tips on online marketing that emphasize positioning, packaging, portals, pathways, pages, personalization, progression, payments, processes, and performance. In closing, the writer forecasts some directions in the emerging knowledge economy, as well as the challenges and dilemmas that will affect corporate strategy and policy in the near future. Skyrme provides many helpful aides in this compact book – points to ponder at the end of each chapter; mini cases and annecdotes; and four appendices of templates, check‐lists, and working tools to further k‐business. For those who wish to stay on the leading edge of the new work culture, this book is a mind‐stretcher and real bargain!
