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In an increasingly globalized economy, innovation pursuing the speeding up of technological changes takes a renewed interest. In this study, we attempt to show those characteristics and variables that make businesses successful, especially innovative small and medium‐sized enterprises. The article focuses on this business sector because the contribution of it to employment generation, wealth distribution and economy appraisal is frequently set to the fore in current political and economic debate. A study of 408 businesses, according to data from the European Commission and the Spanish Centro para el Desarrollo Tecnológico Industrial – Center for Industrial and Technological Development – (year 1999), will enable the modeling of this success.

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