This paper, examines the controversial issues within the videogames industry surrounding territorial lockout (TL – the ability to build in incompatibility between products destined for different regions of the world). Little research has been conducted either to uncover the precise reasons why TL is implemented, or to gather consumer and industry attitudes towards its application. We therefore, conducted a survey of gamers and industry professionals to elicit attitudes towards TL. The results show not only that the justifications suggested for its application appear to be insubstantial but also that the measure is to a large extent ineffective. The findings, thus prompt videogames hardware manufacturers to reconsider their position as regards the application of TL.
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1 October 2004
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Research Article|
October 01 2004
Territorial lockout – an international issue in the videogames industry
Barry Ip;
Barry Ip
European Business Management School, University of Wales Swansea, Swansea, UK
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Gabriel Jacobs
Gabriel Jacobs
European Business Management School, University of Wales Swansea, Swansea, UK
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Publisher: Emerald Publishing
Online ISSN: 1758-7107
Print ISSN: 0955-534X
© Emerald Group Publishing Limited
2004
European Business Review (2004) 16 (5): 511–521.
Citation
Ip B, Jacobs G (2004), "Territorial lockout – an international issue in the videogames industry". European Business Review, Vol. 16 No. 5 pp. 511–521, doi: https://doi.org/10.1108/09555340410556594
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