Governance and global effectiveness of the Serbian economy Available to Purchase

This paper attempts to present what business people may expect in terms of governance if entering the Serbian market.

Attention is paid to the building and construction industry that has significantly contributed to the economic recovery of the country destroyed by political disaster.

If foreign companies know what constitutes the role of governance in improving the effectiveness of the Serbian economy, they will make quicker decisions to enter this market and consequently gain competitive advantages.

Emphasizes how the new management styles influence market orientation of firms and consequently the efficiency of the Serbian economy.