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Purpose
To demonstrate that the strategic typology advanced by Turner in this journal for the European telecommunications sector is in need of further clarification.
Design/methodology/approach
The Turner sample is subjected to a number of tests specifically in the European mobile telecommunications sector.
Findings
The Turner typology is found to be imprecise in certain respects.
Originality/value
The paper addresses the issue of how to build appropriate typologies.
© Emerald Group Publishing Limited
2006
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