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Purpose

– The purpose of this paper is to develop a theoretical model for evaluating the international competitiveness of small and medium multinational enterprises (SMNEs) located in Latin American developing countries.

Design/methodology/approach

– Industrial economics and international business theories were linked for establishing the firm international competitiveness model. Literature on each variable determining of firm competitiveness is reviewed and the linkages between them are discussed.

Findings

– The use of a global strategy is one of the most important factors to compete abroad. Domestic environment and national industry might help its use. Human resources background of staff working within the SMNEs affects the global strategy as well.

Practical implications

– SMNEs should be more taken into account as they are the main generators of the economic development of countries and, consequently, foster the progress of underdeveloped countries through creating jobs.

Originality/value

– This study is one of the pioneers in developed a model for evaluating the international competitiveness of firms based on developing countries of Latin America. Researchers and professionals will count on a theoretical tool for evaluating the Latin American international competitiveness in global contexts. Additionally we include the full survey for testing the competitiveness model.

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