The purpose of this paper is to consider various strengths and weaknesses of the academic review process with an emphasis on the effect the process has on the relevance of business journals, particularly in the marketing literature.
The authors not only highlight some of the literature addressing the review process but also present insight and opinion largely based on decades of experience editing, reviewing, writing and publishing.
Reviewers can help develop research papers, but reviewers remain gatekeepers who, theoretically, protect journals from publishing research that would diminish the truthful body of knowledge within a field. However, many inefficiencies, some of which involve volition, allow one to question whether the review process as we know it best accomplishes that purpose.
Recognizing that reviewers affect journal prestige, the paper concludes with a number of ideas for improving the gate-keeping and developmental functions for academic articles.
Society should extract value from what appears in publicly circulated, academic, refereed journals. However, to the extent that the publication process interferes with objective dissemination of knowledge, that value is diminished and perhaps even absent.
The paper intends to stimulate frank conversation about the Academy’s refereed publication process and factors that tend to interfere with its function.
