THE CHANGING EUROPE: IMPLICATIONS FOR US MANUFACTURERS AND COMPETITIVE SUCCESS

Discusses the threats and opportunities presented to US manufacturers by the elimination of the trade restrictions for the European Community (EC), the unification of Germany, and the move towards capitalism in Russia. The biggest challenge will be to get involved in Europe′s industry early during the formation of the EC. Makes specific suggestions for US firms, including the development of core competences, global strategies, and improving product quality.